The human side of AI adoption.

I help organizations turn AI tools into AI habits. My work sits at the intersection of enablement, governance, and behavior change — building the frameworks, tools, and programs that turn AI adoption from an aspiration into a practice.

Fifteen years leading content and marketing programs at eBay, Biogen, and Art Basel. Now focused on the gap most organisations miss: the distance between deploying AI and having people actually use it. I build the governance frameworks, evaluation tools, and adoption programs that make AI work for the humans it's supposed to serve.